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The Vita Foundation donates $1 million

The Vita Foundation donates $1 million

Our philanthropic arm at Vita Group is celebrating a major milestone, reaching $1 million in donations to charities and ‘profit for purpose’ groups.

Established in 2015, we've supported more than 220 community groups and not-for-profit causes through the Vita Foundation, from animal protection groups, to flood and disaster relief funds, and local community-based initiatives.

Our Vita Group Chief Executive Officer, Maxine Horne, said she couldn’t be prouder of the team who have rallied behind the Vita Foundation through volunteering, donations, and fundraising.

“I’m blown away by the generosity of our 1,700 team members,” she said. “The Vita Foundation links to the heart and soul of what we do at Vita, which ultimately is to add value to peoples’ way of life. Seeing this community focus at Vita makes me very proud.”

The Vita Foundation has been instrumental in helping hero charity, Act for Kids, which provides support to children and families who have experienced, or are at risk of, child abuse and neglect. Thanks to the Foundation, Act for Kids has expanded its Learn to be Safe with Emmy and Friends program nationally.

“Thanks to the Vita Foundation and the enthusiasm of all the Vita network, we’ve been able to take our protective behaviours education workshops to an additional 12,000 young children around Australia who otherwise would have missed out on such a valuable learning experience,” said Dr Neil Carrington, Chief Executive Officer of Act for Kids. “Since the program commenced, we've delivered it to more than 27,000 children throughout Australia with better skills and understanding of how to seek help when they find themselves in potentially harmful abuse situations.”

Vita Foundation’s philanthropy approach is via its Five Ways to Give program, that includes options for team members to make payroll donations to their charity, take paid days off to volunteer, fundraise, apply for prizes for community events, and the recently introduced, grants program. The grants program has had a significant impact in communities across Australia, including the WA Pet Project, which received a $10,000 grant for its Spay It Forward program, which provides free sterilisation of pets, in conjunction with partnered vet clinics.

“The response has been huge, with hundreds of requests so far,” said Edith Balatonyi from the WA Pet Project. “There’s a lot of good, caring pet owners out there who simply can't afford the surgeries.” 

“Vita Foundation’s generous sponsorship as a major partner of Brisbane Arts Theatre’s children’s season is enabling Brisbane Arts Theatre to fund renovations at the much-loved theatre on Petrie Terrace in Brisbane,” said Development and Marketing Manager of Brisbane Arts Theatre, Julie Englefield. “The Foundation’s support has just begun, and so far, we’ve saved $3,500 towards renovations on our front of house area.”

While the Vita Foundation may have hit a landmark milestone in donations, we're not planning on slowing down our efforts anytime soon.  

“Donating $1 million is a fantastic achievement but it’s really just the beginning,” said Ms Horne. “The next million is now firmly in our sights and we’re working hard to make it happen – and we will!”

Vita Group is a leading provider of brands that enhance people’s way of life. We are proven experts in delivering exceptional, personalised experiences and products that solve our customers’ current and future needs.

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