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5 qualities that make up an entrepreneur

5 qualities that make up an entrepreneur

Entrepreneurship has never been stronger, with more and more creative business minds launching innovative products and services that change the way we live and work. But just what does it take to be a successful entrepreneur? We believe it starts with five key qualities:


Love what you do

“If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” - Mark Zuckerberg, founder of Facebook.


Let’s start with entrepreneurs’ most important quality – passion. Successful business leaders live and breathe their work and industry. They don’t clock on at 8.30am and clock off at 5.00pm…their job is part of their life. 


If you love what you do, you’ll have the perseverance you need to overcome the challenges that will inevitably come your way. You’ll be more open to moments of inspiration that could transform your business and you will be more willing to take risks. 


There’s a reason that love what you do is one of Vita Group’s values!


Take risks

“If you’re not a risk taker, you should get the hell out of business.” - Ray Kroc, founder of McDonald’s.


It’s well documented that successful entrepreneurs have taken risks to be where they are today. But while some won’t hesitate to take a leap of faith, most of us struggle to take that first step. That’s perfectly understandable – self-preservation is human nature after all. But how do you overcome this fear to become a risk taker? The secret lies in taking measured risks. Make sure you do your due diligence, seek advice and really assess the pros and cons.


Don’t be afraid to fail

“Do not be embarrassed by your failures, learn from them and start again.” - Richard Branson, founder of the Virgin Group.


Delve into the histories of any big business operating today and you will find at least one idea or venture that didn’t work, Vita Group included. No business has a perfect track record and that’s okay, because often it’s the ideas that don’t work that provide the best learnings that can steer you down a more successful path. So, don’t let the fear of failure stop you from taking risks. Yes, it may not work, but it may lead to another idea that does. Remember, failure always precedes learning.


Never stop learning

"Your most unhappy customers are your greatest source of learning." – Bill Gates, co-founder of Microsoft.


Entrepreneurs are sponges. They soak up as much information as they can and they are constantly applying that knowledge to their businesses. Why? Because that’s how their businesses remain relevant. Landscapes in every industry change, even more rapidly today as technology continues to drive innovation. If you’re not constantly learning and planning the next phase for your business, then you will be left behind. You need only look at the Blockbuster’s and Kodak’s of this world for examples of that.


Challenge the norm

“I’ve got that challenger mentality…the worst thing you can say to me is, ‘you can’t do that’. ‘Oh, really? Why not?”- Maxine Horne, co-founder and CEO of the Vita Group.



Successful entrepreneurs are born through challenging convention. Look at Uber and Airbnb. Both businesses looked at their industries (taxis and hotels for those who haven’t heard of them) and said, ‘We all have cars. We all have homes. Why are we limiting our means of transportation and accommodation? Why not open up the market?’. And look at where we are just a few years later!


If you have a new idea, back yourself and don’t be afraid to challenge the norm. Facebook, Apple…Vita Group weren’t established by keeping to the status quo. They were founded on innovation.


Vita Group is a leading provider of brands that enhance people’s way of life. We are proven experts in delivering exceptional, personalised experiences and products that solve our customers’ current and future needs.

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