Vita Group rebrands first Clear Complexions clinic
Vita Group (ASX: VTG) has started the rebranding program of its network of Clear Complexions clinics to its newly established brand, Artisan Aesthetic Clinics, in line with its strategy to establish a premium network of 70 to 90 aesthetic clinics over the next five years.
Artisan Bruce in Canberra opened on Saturday, 16 February 2019, marking the first of six Clear Complexions clinics to be rebranded to Artisan.
Like all Artisan clinics, Artisan Bruce is bespoke and individual in design, incorporating traditional craftmanship, using robust, yet simple materials to create a warm and welcoming environment for clients to enjoy the brand’s high-quality service offering.
The clinic will be medically led and will continue its current focus on providing personalised treatments to clients, delivering a wide range of treatments including injectables, laser and light, body contouring, skin tightening and dermal treatments. The former Clear Complexions team will transition over to the new Artisan clinic.
Vita Group Chief Executive Officer, Maxine Horne said: “Our beautiful new Artisan Bruce clinic is an important step in our strategy to establish a leading and premium presence within Australia’s rapidly growing non-invasive medical aesthetics sector. The team at the Bruce clinic have a loyal client following and we know that our clients will love the new space, which has been carefully designed with them in mind to ensure they receive the very best experience.”
Three more Clear Complexions clinics will be rebranded to Artisan Aesthetic Clinics in the coming months, which, in line with two upcoming clinic openings in Brisbane, will take the total number of Artisan branded clinics to eight across Brisbane, Canberra and Sydney. These clinics are complemented by various other acquired clinics that are yet to be re-branded.
Vita Group is a leading provider of brands that enhance people’s way of life. We are proven experts in delivering exceptional, personalised experiences and products that solve our customers’ current and future needs.