News Article


SQDAthletica opens new store in Bondi

SQDAthletica opens new store in Bondi
Leading Australian men’s athletic wear brand, SQDAthletica has opened its third retail location and first permanent location in Sydney. The new store in Bondi follows the brand’s successful pop-up in Sydney’s Queen Victoria Building late last year 

“After establishing ourselves in south-east Queensland, we felt it was time to test out the Sydney market,” said SQDAthletica General Manager, Scott Philipson. “We were really pleased with the results. Sydneysiders loved the quality of our apparel and responded positively to the brand and what we’re trying to achieve in encouraging men to be fit for life.” 

Established in 2016, 
SQDAthletica fills a gap in the market for a brand who focuses specifically on the needs of men. The brand, which operates online and through two retail locations in Brisbane and on the Gold Coast in addition to its new Sydney store, has built a strong reputation for providing men with high-quality, technical apparel that seamlessly transitions from lifestyle to athletic wear.   

“When it comes to athletic wear, women have a lot of options just for them and we wanted to create the same experience for men,” said Mr Philipson. “SQDAthletica is focused on developing highly technical, stylish and versatile apparel for the everyday man – gear that meets their key criteria for clothing of fit, fabric and function.” 

SQDAthletica’s expanded physical store portfolio comes after the brand signed rising AFL star and Sydney Swans player, Isaac Heeney as a brand ambassador. 


“We’re excited to welcome Isaac to the team,” said Mr Philipson. “It’s great to have such a dedicated sportsman join our team who loves to train hard but is all about finding balance between his personal and professional life. He’s the perfect fit for SQD.”  

Now in its third year of operation, SQDAthletica has established a strong reputation, working with international fabric houses and partners such as Polygiene® to curate a range of high-quality and highly technical apparel that’s really resonating with customers. 
Learn more about SQDAthletica.  

Vita Group is a leading provider of brands that enhance people’s way of life. We are proven experts in delivering exceptional, personalised experiences and products that solve our customers’ current and future needs.

Careers at Vita GroupView All