Board Management

Dick brings considerable experience to the board and has held Chief Executive Officer roles in both the telecommunications and computing industries.

Dick started his career in the information technology sector, spending 20 years with IBM and then Unisys, in both Australia and the USA. He then joined Optus, was Chief Operating Officer at NRMA and subsequently joined Telstra, where he was Group Managing Director, Mobiles. He moved to Hong Kong as President Telstra International where he was also Chairman of CSL (Hong Kong’s biggest mobile carrier), Telstra Clear and REACH (Asia’s largest international operator).

Dick became a Director of Vita Group in September 2005, and has served on the Remuneration & Nomination Committee, and the Audit, Compliance & Risk Committee. He is a Director of Chevalier College in Bowral, NSW, is the Chairman of the Chevalier Foundation and is an advisor to several private and public companies, including Tibra Capital, where he is an advisor to the board.

Robyn has over 26 years of experience as CEO of various businesses in the global media sector, most recently as CEO of ABC Enterprises at the Australian Broadcasting Corporation, where she was responsible for leading and managing ABC Shops, ABC Consumer Publishing and ABC Resource Hire. Previously Robyn was CEO of Southern Star Sales for the Southern Star Group.

Robyn is a Company Director specialising in business strategy and marketing to customer and client-facing organisations. Her executive and non-executive experience in private and publicly listed organisations spans a range of industry sectors including media, retail, telecommunications, entertainment, tertiary education, film, television and design. She is a Non-Executive Director of Forty Winks Pty Ltd and Chair of the Remuneration and Nomination Committee, Chair of Geyer Pty Ltd, Chair of Australian School of Performing Arts Pty Ltd, Chair of ANU Foundation and she sits on the board of Tropfest Australia Ltd and Camp Quality. Robyn is also a mentor through Women on Boards.

Robyn is a fellow of the Australian Institute of Company Directors and completed the AICD’s ASX 200 Chairman’s Mentoring Program in 2011 and 2012.

Robyn became a Director of Vita Group in November 2011, and is a member of the Audit, Compliance & Risk Committee, and Chair of the Remuneration & Nomination Committee.

Since founding the company with one store in 1995, Maxine has guided the transformation of the group. She is responsible for the strategic and operational direction of the business and leads the Group Leadership Team. Her focus is on achieving results through the development of the group's people and culture.

Prior to forming Vita Group in 1995, Maxine gained significant global telecommunications experience in sales, customer service, leadership and operational roles in the UK and Australia.

Maxine was named QBR Business Woman of the Year, Retail in 2006 and received the 2014 EY Entrepreneur of the Year award for the industry category, Northern region.

In 2016, Maxine was inducted into the Businesswoman's Hall of Fame, and released her biography, Think Smart, Run Hard. Read more here. 

Andrew leads the Finance, Property and IT teams and is responsible for internal and external reporting, financial accounting and tax, property, business planning, information technology, servicing the information needs of investors, commercial finance, internal assurance and treasury operations. Andrew also oversees Vita's SQDAthletica brand. 

Before joining Vita Group in 2011, Andrew held a number of leadership positions in general management, finance and IT. Previous roles include Chief Information Officer for Foster’s Group, Global Finance Director for Foster’s Wine Estates, Managing Director – Asia for Beringer Blass Wine Estates and Regional Financial Director, Asia for Reckitt Benckiser. 

Kendra leads the People and Performance (P&P) division, which includes human resources (HR), talent acquisition, learning and development and organisational development. P&P is integral in driving the group's strategy to create and enable high-performing teams, which underpins the group's strategy for the future. 

Kendra joined Vita Group in 2007 and has undertaken roles including human resources management, organisational development and project management for the group. She was appointed to the role of Chief People Officer in 2011.

Prior to joining Vita Group, Kendra worked in various senior corporate roles in HR as well as retail sales leadership. Previous roles include HR Strategy Advisor at Suncorp and Area Manager at National Australia Bank.