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08/11/2018

SQDAthletica opens two new stores

SQDAthletica opens two new stores
 

SQDAthletica is going from strength to strength, opening two brand new stores at Gasworks in Brisbane and Queen Victoria Building in Sydney - in addition to its first store at Pacific Fair (Gold Coast) and its online store. 

Established in 2016, SQDAthletica fills a gap in the market for a brand who focused specifically on the needs of men, and the importance of helping men maintain their health and fitness as they moved through different stages of their lives.
 
“When it comes to athletic wear, women have a lot of options just for them and we wanted to create the same experience for men,” said SQDAthletica General Manager, Scott Philipson. “SQDAthletica is all about helping men connect with each other, to find a bit of balance in their lives, and keep active in whatever way they choose.”

SQDAthletica’s expanded physical store portfolio comes after the brand signed former Australian cricketer Mitchell Johnson to front its latest campaign ‘Fit For…’ which aims to encourage Aussie men to find the balance between family, work, mates and keeping active and healthy.
 
The brand is inspires men to be fit for life through its high-quality athletic wear that focuses on technical performance, fit and innovative fabrics.

“We’re focused on developing highly technical, stylish and versatile apparel for the everyday man who likes to keep active, but also enjoys kicking back with a beer every now and then,” said Mr Philipson. “Men are looking for fit, fabric and function when they buy their clothes. They’re very aware of materials and fabrics and how that impacts performance and fit.”

Now in its second year of operation, SQDAthletica has established a strong reputation, working with international fabric houses and partners such as Polygiene® to curate a range of high-quality and highly technical apparel that’s really resonating with customers.

Learn more about SQDAthletica

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