A great place to be!
We are proven experts in delivering exceptional customer service, insights and solutions across a range of lifestyle categories through our three brands and through our network of Telstra stores as the brand’s largest licensed dealer.
Vita has been a valued, strategic partner of Telstra for more than 20 years - helping to reinforce the brand’s premium position and service firstly through our independent telco retail brand, Fone Zone and now through operating 102 Telstra branded retail stores and 21 Telstra Business Centres across Australia.
As Telstra’s only Master Licensed Dealer, operating a third of the brand’s stores, we work in close partnership with Telstra to lead the telecommunications market in way of customer service and quality product offering.
Our value lies in our size, agility and most importantly in our strong customer service systems and processes, which ensures we consistently deliver exceptional and tailored experiences and solutions that help to drive customer engagement and loyalty.
View our store locations.
Vita Enterprise Solutions
Vita established Vita Enterprise Solutions in 2014 to expand into the information and communication technology (ICT) sector and extend our capability to provide technical support and solutions to large businesses and government organisations.
A national organisation offering a wide range of tailored, complex ICT services and solutions from enterprise infrastructure to mobile device management, Vita Enterprise Solutions has fast established itself as a leader in the sector - winning Telstra Enterprise Partner of the Year in 2016.
Like all our brands, Vita Enterprise Solutions goes the extra mile to deliver results for our clients, adding value to how businesses operate through designing and implementing bespoke solutions that improve their systems and processes. Learn more about Vita Enterprise Solutions.
Sprout was launched in 2011 and was Vita’s first foray into a new category. A natural complement to our telco network, the Sprout accessories range enabled us to expand our product offering and provided us with another way in which to add value to our customers’ experience with us.
Starting small, Sprout has experienced exponential growth to now offer one of the widest technology accessory ranges in Australia. The brand has also significantly expanded its distribution channels, with Sprout accessories now sold in more than 300 retail locations Australia wide. Learn more about Sprout.
In 2016, after identifying a gap in the Australian market that is distinctly under-valued and not catered to, Vita launched SQDAthletica, a unique men’s lifestyle brand that strives to inspire men to be fit for life.
SQDAthletica goes beyond the standard retail experience, delivering a range of high-quality products, coupled with tailored service that together support men in refining their style and achieving balance in their lives.
The brand, which currently operates online and through three retail outlets in South East Queensland, is another display of how we are using our unique consultative selling customer experience to enhance peoples’ way of life. Learn more about SQDAthletica.
Vita Group is a leading provider of brands that enhance people’s way of life. We are proven experts in delivering exceptional, personalised experiences and products that solve our customers’ current and future needs.