About Us

About Us

Vita is Latin for life.

Vita Group is a publicly listed (ASX:VTG), premium Australian consultative sales organisation that strives to enhance people’s way of life through delivering exceptional customer service, insights and solutions across a range of lifestyle categories. 

Our point of difference lies in our understanding of people and our ability to use this understanding to provide holistic solutions that fulfill their needs and solve their challenges.  

We achieve this through our network of brands: 

  • Telstra – we operate 105 Telstra stores, providing exceptional telecommunications products and services to retail customers
  • Telstra Business Centre – we operate 21 Telstra Business Centres, enabling the technology and communication needs of small-to-medium business customers
  • Vita Enterprise Solutions – our own information and communications technology (ICT) brand provides cutting edge solutions to large enterprise and government customers
  • Sprout – our own technology accessories brand that’s stocked in more than 300 retail locations Australia wide 
  • SQDAthletica – our own men’s athleisure wear brand that goes beyond fashion to inspire men to be fit for life

We are a truly national organisation, with more than 1,700 team members, 130+ points of presence across Australia, and revenues of $645 million (at 30 June 2016). 

Our success is driven by our entrepreneurial spirit and our unwavering focus on putting our customers and our people at the heart of everything we do. We dare to be different and are constantly innovating in order to create value for our customers, partners, communities and teams.  


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Vita Group is a leading provider of brands that enhance people’s way of life. We are proven experts in delivering exceptional, personalised experiences and products that solve our customers’ current and future needs.

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