Vita is Latin for ‘way of life’ and reflects the way in which electronics and telecommunications equipment – such as mobile phones, MP3 players, computers and the internet – have become an essential part of our everyday lives.

Our three brands (Fone Zone, Next Byte and One Zero) – along with selected Telstra Shop locations* – operate in clearly defined segments and share commonality toward premium service and solution focused selling. We have built our brands on a solid, customer service foundation, each offering a unique retail experience for Australian consumers.

Vita Group was born in 2008 to more precisely express the expanding portfolio of brands previously managed by the Fone Zone Group. Our strategic plan is to broaden our brands’ presence in the converging communication, computer and internet markets.

Vita Group’s future growth is directed toward products and services that complement our existing brands and make life more enjoyable for our customers. Life is exciting at Vita Group.